Building Your Sales Engine

Stress isn’t the enemy — it’s energy. In this episode, Mark McGraw talks with Dr. Rebecca Heiss, stress physiologist, keynote speaker, and author of Springboard , about how a simple mindset shift can transform performance in ...

In this episode of Building Your Sales Engine, Mark McGraw sits down with Emily Yepes to explore the tension between sales theory and real-world execution. They dive into four core concepts—upfront contracts, pricing, demos, ...

Welcome to Building Your Sales Engine — the podcast where sales leaders and professionals come to sharpen their skills, challenge their thinking, and build a sales process that scales. In Episode 32, host Mark McGraw sits down with Matt Detjen, author of REFLECT: The Art of Powerful Sales Commun…

Cross-selling is one of the fastest ways to drive growth in B2B sales—yet most teams fail to execute it effectively. In this episode of Building Your Sales Engine, we sit down with Matt Martella to break down exactly why cross-selling strategies often fall short, and what sales leaders can do to fi…

Mark McGraw shares the four steps for having a tough conversation with someone. He explains why most of us avoid conflict, how fear distorts reality, and what happens when we wait too long to speak up. To find our handout for...

Mark McGraw sits down with Emily Yepes to unpack the world of account management and what it really takes to succeed at the key account level. They dive deep into the essential mindset shifts, practical tools, and overlooked ...