Building Your Sales Engine is a Sandler Podcast hosted by Mark McGraw, a top 1% Sandler Trainer and David H. Sandler award winner. Each episode unpacks the mindsets, habits, and techniques behind real-world sales success giving salespeople and managers a proven, repeatable system they can use to win.
Desire vs. Commitment: Why Your Sales Goals Are Failing You
April 2, 2026
“If you’re not committed to doing the work to get to a goal, don’t set the goal. Because all you do is hurt your self-esteem and hurt your confidence.” Discover the critical difference between desire and commitment – the two ingredients of the will to sell that determine whether your sales goals drive you forward or drag you down.
Ready to level up your sales results?
If you’re looking to equip your team with a repeatable, reliable sales system that actually fits how they sell we should talk. Sales Engine runs high-impact coaching and training programs built to help teams:
- Qualify faster
- Close more consistently
- Get real accountability at every level
If you’re interested in what this could look like for your team, let’s have a quick call.
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