Building Your Sales Engine is a Sandler Podcast hosted by Mark McGraw, a top 1% Sandler Trainer and David H. Sandler award winner. Each episode unpacks the mindsets, habits, and techniques behind real-world sales success giving salespeople and managers a proven, repeatable system they can use to win.
Driving Adoption of Initiatives Through Sales Organizations w/Steve Popp
April 30, 2026
“There’s nothing worse than running enthusiastically in the wrong direction.” Learn how to ruthlessly prioritize sales initiatives and drive real adoption. In this episode, Steve Popp shares proven strategies for getting buy-in, eliminating initiative fatigue, and making programs stick across your sales organization.
Ready to level up your sales results?
If you’re looking to equip your team with a repeatable, reliable sales system that actually fits how they sell we should talk. Sales Engine runs high-impact coaching and training programs built to help teams:
- Qualify faster
- Close more consistently
- Get real accountability at every level
If you’re interested in what this could look like for your team, let’s have a quick call.
All Episodes
Stay in the Loop
Join the email list and never miss an episode.